HOW TO ACHIEVE AWARD WINNING CUSTOMER SERVICE
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A comprehensive manual compiled and authored By: Gene Levine, Gene Levine Associates
Management Advisors - Since 1965

“There is only one boss, and whether a person shines shoes for a living or heads up the biggest corporation in the world, the boss remains the same; It is the customer! The customer is the person who pays everyone’s salary and who decides whether a business is going to succeed or fail. In fact, the customer can fire everybody in the company from the chairman (CEO) on down, and he can do it simply by spending his money somewhere else.

“Literally everything we do, every concept perceived, every technology developed and associate employed, is directed with this one objective clearly in mind – pleasing the customer.”

Sam M. Walton – 
Founder, Wal-Mart

Award winning customer service can help a company outdistance its competitors through competitive advantage. To get that advantage— one that will be difficult for competitors to imitate— you need to accept the fact that today's customers are no longer satisfied with just “good or adequate Customer Service” instead, only one formula determines your Customer Service effectiveness:

  PERCEPTION = REALITY  

If your customers perceive dissatisfaction then you and/or your company will eventually suffer. Customers have raised the bar and won't continually open their wallets unless your company surprises them by exceeding their expectations and providing them with Award Winning Customer ServiceThere's your challenge and opportunity.  Realizing this, proactive business owners, retain us to install newer and better ways to create and keep their customers. This translates into higher revenue and reduced stress. This manual will share our best Award Winning Customer Service ideas and hundreds of proven do's and don'ts to improve your customer service skills and techniques. 

The following statistics from Dun and Bradstreet should help to clarify the need to upgrade your customer service: 

"For an 'average' company, it costs five times as much to obtain a new customer than to retain a current one. It can reach up to sixteen times as much to turn a new customer into one as profitable as a lost customer.

"The value of a customer is 20 times his annual sales volume. For every $100 a customer spends with you he has a value of $2,000 and that’s what you ring up if you keep him and that’s what you fail to earn if you lose him. "

The need by today's customers to have your business exceed their expectations should become your modus operandi. And since you never can get to second base if you keep your feet on first, you will need facts and a well-planned mission to get you where you want to go; all of which this manual will provide.

As you read this recently updated manual the proven ways to increase your customer base and keep those customers coming back will become obvious. Our proprietary easily-understood content will provide you with all the most current training tools, instructions, ideas, suggestions, examples and wisdom used by every successful person and business involved in providing Award Winning Customer Service. We even explain how to handle customers who abuse "The customer is always right" philosophy.

This manual will take all the guesswork out of what you need to do to create or upgrade your Customer Service department. Order it today and you'll be well on your way to an Award Winning Customer Service department tomorrow.

Since 1965, we've written tailored educational materials for every conceivable business or organization. Click here to peruse a list of just a few of the companies that use our training materials and expertise.  This manual has been extensively field-tested by our clientele for ease of comprehension, applicability and sustainability. It is designed to help you gain a decided advantage over your competition.

    

This is not your typical, bookstore limited  "Dummy" type manual. This is a premier encyclopedic text intended for people who fully understand that they get what they pay for. It is used in our well-known seminars and is also purchased by universities and business colleges.  So, if you can find a better and more complete Customer Service guidebook anywhere on this subject, send it to us and we will refund your postage and twice what you paid. Period!!!!  

Twelve (12) chapters packed with practical, proven information:

smlrdbal.gif (882 bytes)24 New And Easily Applied Ideas That Will Immediately Raise Your Level Of Customer Service.
smlrdbal.gif (882 bytes)What Do The Most Successful Customer Service Departments Have You Might Not Have?
smlrdbal.gif (882 bytes) What To Do When The Customer Is Absolutely Wrong
smlrdbal.gif (882 bytes)How To Love the Customer Service Job You Now Abhor
smlrdbal.gif (882 bytes)16 Secrets of Outstanding Customer-Oriented Websites 
smlrdbal.gif (882 bytes)10 Important Things Today's Customers Really Want That You Can Easily Provide?"
smlrdbal.gif (882 bytes)4 Secrets You'll Use To Find and Hire The Most Friendly and Motivated Customer Service Personnel.
smlrdbal.gif (882 bytes)16 Proven Ways To Handle and Defuse Irrational, Difficult or Angry customers.
smlrdbal.gif (882 bytes)What Does This Most Unusual Staircase Have To Do With Customer Service Success?

 

smlrdbal.gif (882 bytes)18 Ways To Make your Customer's Phone Call A Win/Win Experience.
smlrdbal.gif (882 bytes)How To Build An Award Winning Customer Service Team.
smlrdbal.gif (882 bytes)Scripts: Are They Worth Using?
smlrdbal.gif (882 bytes)How to Make Exceeding Customer's Expectations Your Everyday Modus Operandi.
smlrdbal.gif (882 bytes)What Are The Key Elements And Guiding Principles Used by All Customer Service Professionals?
smlrdbal.gif (882 bytes)Use This Manual As A Training Guide To Teach Customer Service Personnel To Excel. 
smlrdbal.gif (882 bytes)How to Monitor The Effectiveness Of Your Customer Service Department.
smlrdbal.gif (882 bytes)newarrow.gif (2109 bytes)How to Develop and Tailor Your Customized Customer Survey.

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  Another satisfied customer comment:

"As the Director of Customer Service for our company, I'm always looking for newer and better ways to improve my group. Your Award Winning Customer Service manual was recommended to me at a recent trade show by your client <XXXXX>, I bought it and it's contents provided me with more applicable information than I expected!

I'll say this, I was able to use the knowledge, techniques and many worthwhile ideas to improve our customer-dealing methodology. Did these ideas Work? Big Time! Statistical documentation compiled through our customer service surveys conclusively showed that my team had dramatically increased customer satisfaction levels. So much so that your manual actually got me a substantial raise. 

"Attached please find our company's order for 17 more copies which I will use as a required reference text by everyone here in the department."

Gene S. - CAH, Inc.. (Full name and address upon written request)

  

Also included are:

  • All necessary example forms.

  • Job descriptions.

  • Company Principles, Procedures and Scripts.

  • Because we continually add new, proven ideas to its pages this manual in only available in a standard 3-ring binder format. This feature makes it easier for you to file further updates and pertinent additions.

  • 140 pages.

  • 9th Edition - - Recently Revised 2010

  • Manual is shrink wrapped and to keep shipping FREE. No loose-leaf binder is included.

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