HOW TO ACHIEVE AWARD WINNING CUSTOMER SERVICE CLICK HERE TO REVIEW THE COMPLETE TABLE OF CONTENTS A comprehensive manual compiled and authored By: Gene Levine, Gene Levine Associates Management Advisors - Since 1965

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“There is only one boss, and whether a person shines shoes for a living or heads up the biggest corporation in the world, the boss remains the same; It is the customer! The customer is the person who pays everyone’s salary and who decides whether a business is going to succeed or fail. In fact, the customer can fire everybody in the company from the chairman (CEO) on down, and he can do it simply by spending his money somewhere else. “Literally everything we do, every concept perceived, every technology developed and associate employed, is directed with this one objective clearly in mind – pleasing the customer.” Sam M. Walton –  Founder, Wal-Mart

Award winning customer service can help a company outdistance it's competitors through competitive advantage. To get that advantage— one that will be difficult for competitors to imitate— you need to accept the fact that today's customers are no longer satisfied with just “good or adequate Customer Service” instead, only one formula determines your Customer Service effectiveness:   PERCEPTION = REALITY   If your customers perceive dissatisfaction then you and/or your company will eventually suffer. Customers have raised the bar and won't continually open their wallets unless your company surprises them by exceeding their expectations and providing them with Award Winning Customer Service. Therein lies the challenge and the opportunity  Realizing this, proactive business owners, retain us to install newer and better ways to create and keep their customers which translates into higher revenue and reduced stress on your customer contact team. This manual will share our best Award Winning Customer Service ideas and hundreds of proven do's and don'ts to improve your customer service skills and techniques.  The following statistics from Dun and Bradstreet should help to clarify the need to upgrade your customer service:  "For an 'average' company, it costs five times as much to obtain a new customer than to retain a current one. It can reach up to sixteen times as much to turn a new customer into one as profitable as a lost customer. "The value of a customer is 20 times his annual sales volume. For every $100 a customer spends with you he has a value of $2,000 and that’s what you ring up if you keep him, that’s what to fail to earn if you lose him. " The need by today's customers to have your business exceed their expectations should become your modus operandi. And since you never can get to second base if you keep your feet on first, you will need facts and a well-planned mission to get you where you want to go; all of which this manual will provide. As you read this recently updated manual the proven ways to increase your customer base and keep those customers coming back will become obvious. Our proprietary easily-understood content will provide you with all the most current training tools, instructions, ideas, suggestions, examples and wisdom used by every successful person and business involved in providing Award Winning Customer Service. We even explain how to handle customers who abuse "The customer is always right" philosophy. This manual will take all the guesswork out of what you need to do to create or upgrade your Customer Service department. Order it today and you'll be well on your way to an Award Winning Customer Service department tomorrow. Since 1965, we've written tailored educational materials for every conceivable business or organization. Click here to peruse a list of just a few of the companies that use our training materials and expertise.  This manual has been extensively field-tested by our clientele for ease of comprehension, applicability and sustainability. It is designed to help you gain a decided advantage over your competition.      This is not your typical, bookstore limited  "Dummy" type manual. This is a premier encyclopedic text intended for people who fully understand that they get what they pay for. It is used in our well-known seminars and is also purchased by universities and business colleges.  So, if you can find a better and more complete Customer Service guidebook anywhere on this subject, send it to us and we will refund your postage and twice what you paid. Period!!!!

Twelve (12) chapters packed with practical, proven information: 24 New And Easily Applied Ideas That Will Immediately Raise Your Level Of Customer Service. What Do The Most Successful Customer Service Departments Have You Might Not Have? What To Do When The Customer Is Absolutely Wrong How To Love the Customer Service Job You Now Abhor 16 Secrets of Outstanding Customer-Oriented Websites  10 Important Things Today's Customers Really Want That You Can Easily Provide?" 4 Secrets You'll Use To Find and Hire The Most Friendly and Motivated Customer Service Personnel. 16 Proven Ways To Handle and Defuse Irrational, Difficult or Angry customers. What Does This Most Unusual Staircase Have To Do With Customer Service Success?   18 Ways To Make your Customer's Phone Call A Win/Win Experience. How To Build An Award Winning Customer Service Team. Scripts: Are They Worth Using? How to Make Exceeding Customer's Expectations Your Everyday Modus Operandi. What Are The Key Elements And Guiding Principles Used by All Customer Service Professionals? Use This Manual As A Training Guide To Teach Customer Service Personnel To Excel.  How to Monitor The Effectiveness Of Your Customer Service Department. How to Develop and Tailor Your Customized Customer Survey.

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